The Following is the results of the consumer study done by
HDTV Magazine and CEA in September and first released in November, 2000 in New York.

DTV Owners Study 318 Responses

1.	To start, how long have you owned your HDTV?
	9%	Less than 3 months
	9%	3 to less than 6 months
	36%	6 months to less than 1 year
	28%	1 year or longer
	18%	I don't own a HDTV (not included in results)

2.	What is the screen size of your HDTV, in inches?
	18%	Less than 40"
	12%	40" to 49"
	22%	50" to 59"
	10%	60" to 64"
	38%	65" or larger

3.	Which of the following best reflects your reason for purchasing your HDTV?
	18%	I needed a new TV and after shopping I decided to purchase a HDTV
	82%	I bought a HDTV because I wanted one not because I needed a new TV

4.	What brand is your HDTV?
	1%	Ampro
	0%	Daewoo
	0%	Faroudja
	2%	Hitachi
	0%	Konka
	30%	Mitsubishi
	5%	Panasonic
	0%	Philips
	13%	Pioneer
	2%	Princeton
	3%	ProScan
	5%	RCA
	1%	Samsung
	0%	Sanyo
	0%	SharpVision
	19%	Sony
	16%	Toshiba
	0%	Vidikron
	3%	Zenith

5.	What type is your HDTV?
	57%	Rear projection
	22%	Front projection
	19%	Direct-view, meaning the TV has a glass picture tube
	2%	Not sure

6.	Is your HDTV integrated or modular?
	9%	Integrated - the tuner to convert digital signals is built into the set
	91%	Modular - requires a separate set-top box to convert digital signals
	0%	Not sure

7.	Do you own a set-top box with a tuner to convert digital signals to receive a high-definition picture?
	83%	Yes
	17%	No
	0%	Not sure

8.	When, if ever, do you expect to buy a set-top box with a tuner to convert digital signals for your HDTV?
	62%	Within 6 months
	21%	Within 6 months to 12 months
	5%	Within 1 to 2 years
	2%	Period longer than 2 years
	10%	Not sure

9.	What brand is your set-top box?
	0%	Konka
	0%	Loewe
	9%	Mitsubishi
	22%	Panasonic
	1%	Pioneer
	4%	ProScan
	0%	Proton
	56%	RCA
	1%	Samsung
	0%	Sanyo
	2%	SharpVision
	6%	Sony
	0%	Toshiba
	0%	Zenith

10.	Before purchasing your HDTV, what sources of information did you use to assist you in your buying decision?
	Check All That Apply
	55%	Newspapers and/or magazines
	72%	Internet
	6%	TV
	39%	Retailer
	21%	Word of mouth/friends or family
	29%	Manufacturer sponsored advertising

11.	Which of the following best describes the type of store where you purchased your HDTV?
	11%	Mass market electronics retailer, i.e. Best Buy or Circuit City
	26%	Regional electronics retailer, i.e. Tweeter, The Wiz, or Good Guys
	39%	Local high-end specialty retailer, i.e. Myer Emco
	24%	Other

12.	Thinking about the place where you purchased your HDTV, how would you rate the ability of the salespeople to answer your questions?
	22%	They could answer all of my questions
	41%	Most of my questions
	29%	Some of my questions
	8%	None of my questions

13.	To what degree has your HDTV met your expectations overall?
	19%	Greatly exceeded expectations
	29%	Exceeded expectations
	40%	Met expectations
	9%	Just fell short of meeting expectations
	3%	Did not at all meet expectations

14.	How do you rate your HDTV in terms of…?
		Poor			Excellent		NA
	Audio quality	1%	3%	17%	29%	38%	12%
	Picture quality	0%	1%	3%	25%	69%	2%
	Amount of high-def programming	56%	28%	11%	2%	0%	3%
	Quality of high-def programming	6%	12%	25%	31%	19%	7%
	Ease of connecting products to your HDTV, i.e. DVD player	4%	3%	20%	33%	38%	3%

15.	What is the primary way you receive HDTV signals?
	46%	Antenna
	2%	Cable
	44%	Satellite
	8%	I cannot receive HDTV signals
	0%	Not sure

16.	What type of antenna do you use to receive HDTV signals?
	17%	Indoor antenna
	83%	Outdoor antenna

17.	Which of the following products do you currently have connected to your HDTV? Including through a home theater system.
	Check All That Apply
	80%	VCR
	89%	DVD player
	16%	Videogame system
	78%	Satellite TV system receiver / set-top box
	6%	Web TV or other Internet access device
	14%	PVR, such as TiVo or ReplayTV
	23%	Cable box
	74%	Antenna
	74%	Home theater speakers
	Other	See Spreadsheet

18.	In addition to your HDTV what other types of analog TVs, if any, do you own and actively use?
	Check All That Apply
	13%	Analog projection TV (rear or front projection)
	45%	Direct view analog TV - 32" or larger
	73%	Direct view analog TV - 25" to 27"
	54%	Direct view analog TV - 19" to 20"
	Other	See Spreadsheet

19.	Next, how is your television viewing time divided among your HDTV and the other TVs in your house? Please think only about television, and not movies from a VCR or DVD player.
	24%	I watch my HDTV 100% of the time
	38%	I watch my HDTV 75% of the time and other analog TVs 25% of the time
	16%	I watch my HDTV 50% of the time and other analog TVs 50% of the time
	19%	I watch my HDTV 25% of the time and other analog TVs 75% of the time
	3%	I watch my analog TVs almost 100% of the time

20.	Are you watching more television since purchasing a HDTV?
	16%	Yes, I watch significantly more television
	43%	Yes, I watch somewhat more television
	41%	No, I watch the same amount of television

21.	Now, how is your viewing time of movies from either a VCR or DVD divided among your HDTV and other TVs in your house?
	70%	I use my HDTV 100% of the time
	16%	I use my HDTV 75% of the time and other analog TVs 25% of the time
	8%	I use my HDTV 50% of the time and other analog TVs 50% of the time
	3%	I use my HDTV 25% of the time and other analog TVs 75% of the time
	2%	I use my analog TVs almost 100% of the time

22.	Are you watching more movies using a either a VCR or DVD player since purchasing a HDTV?
	45%	Yes, I watch significantly more movies
	30%	Yes, I watch somewhat more movies
	25%	No, I watch the same amount of movies

23.	Which one television show do you most like to watch on your HDTV?
	See Spreadsheet

24.	Thinking about your viewing habits (using all of the TVs in your home), how frequently or infrequently do you watch the following types of programming?
		Never Some - times Very Often
	Sports	8%	14%	24%	23%	30%
	Movies	0%	4%	12%	31%	52%
	Documentaries or instructional shows	1%	16%	37%	29%	15%
	Sitcoms (for example, Frasier)	18%	27%	26%	21%	8%
	News or news related shows	3%	18%	34%	25%	19%
	Dramas, (for example, ER)	11%	27%	31%	21%	9%

25.	Have you had any friends or family members over to watch a particular HDTV program?
	18%	Yes, often
	65%	Yes, occasionally
	17%	No

26.	With the content available to watch on your HDTV (over the air, satellite, DVD, etc.) are you currently getting your money's worth with your HDTV?
	10%	Yes, definitely
	28%	Yes, mostly
	51%	No, not really
	11%	No, not at all

27.	How much did you pay for your HDTV?
	12%	$2,000 to less than $2,500
	8%	$2,500 to less than $3,000
	14%	$3,000 to less than $3,500
	9%	$3,500 to less than $4,000
	10%	$4,000 to less than $4,500
	8%	$4,500 to less than $5,000
	10%	$5,000 to less than $5,500
	9%	$5,500 to less than $6,000
	6%	$6,000 to less than $6,500
	7%	$6,500 to less than $7,000

28.	Based on your experience with HDTV, if you had it to do over again, would you still purchase your HDTV?
	66%	I definitely would buy again
	20%	I probably would buy again
	10%	I might or might not buy again
	3%	I probably would not buy again
	1%	I definitely would not buy again

29.	What has been your greatest frustration, if anything, with your HDTV?
	See Spreadsheet

30.	Next, broadcasters, television manufacturers, and other parties are experimenting with digital TVs with interactive data capabilities. For each of the following capabilities that may be available via a HDTV, please tell me how interested or not interested you'd be.
		Not Interested Very Interested
	Email	68%	14%	8%	3%	7%
	Shopping	59%	18%	11%	6%	5%
	Information, i.e. weather, stock quotes	31%	19%	25%	13%	11%
	Television programming guides	11%	10%	26%	22%	31%
	Interactive game shows	59%	17%	12%	6%	4%
	Chatting, i.e. AOL Instant Messenger	78%	8%	7%	2%	3%

31.	How would you rate your interest or disinterest in each of the following product categories?
		Not Interested Very Interested
	Computers	1%	1%	5%	23%	69%
	Wireless communications	5%	11%	28%	21%	34%
	Car audio	11%	23%	34%	19%	11%
	Home audio	1%	3%	18%	26%	51%
	Home video	1%	1%	6%	23%	69%
	Portable computing, i.e. Palm Pilot	15%	22%	23%	21%	19%

32.	Finally, please answer the next few questions to help us better understand the demographics of the survey participants. First, what is your gender?
	96%	Male
	4%	Female

33.	What is your age?
	0%	Under 18
	15%	18 to 34
	27%	35 to 44
	39%	45 to 54
	17%	55 to 64
	2%	65 or older

34.	What is your household income?
	9%	Under $50,000
	17%	$50,000 to under $75,000
	21%	$75,000 to under $100,000
	23%	$100,000 to under $150,000
	31%	$150,000 or more